Byline: Nick Booth
Start up veteran Ash Ashutosh probably has to look over his shoulder a lot. This is the man who could wipe billions from the revenues of IT storage vendors.
It must be bad enough being in storage anyway, seeing how hardware is starting to become more of a commodity. But then along comes Mr Ashutosh to make things even worse for the likes of EMC, Brocade and HP, by inventing a way to create massive efficiencies.
Ashutosh examined the process of converting data from disk to tape, and the later systems of de-duplication, and invented a more efficient way of putting data onto a storage medium. Thanks to him, and his advanced methods of management, companies no longer have to hold several copies of their database – one for each department that is carrying out any sort of IT development.
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