Building Products into Companies

The Harvard innovation lab The Harvard i-lab is located in Batten Hall 125 Western Ave, Allston, MA 02134

You’ve figured out your value prop and you’ve got a great product under development. Now what? How can you develop a roadmap to build a company? VCs often qualify deals as being a “feature” a “product” or a “company.” Which do you have and how will you get where you want to go? During this session we’ll discuss how to think about designing your product as a foundational element of your business. Think beyond UX and Architecture to Whole Product, Ecosystems, and Strategic Partners. Formulate how to design your go to market strategy and business model into your product with a modular architecture, distinctive packaging and a frictionless approach.

Featured Speakers:

Will Koffel, Chief Elucidation Officer for ClearlyTech
Bob Steingart, Principal of Steingart & Associates
Cory von Wallenstein, Chief Technologist at Dyn

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